TrueStart Hero snack bars

coffee infused snack bars

Pictures of Your Product Range

Husband and wife team Simon and Helena Hills dreamt up the idea for TrueStart whilst IronMan triathlon training in 2015. They had stumbled across the caffeine craze within high performance sports.

The problem they found is they were unable to monitor the caffeine content they were consuming - which became a real challenge as the duo strived for caffeine perkiness whilst avoiding a caffeine crash.

Something I'm sure we can all empathise with when we've had one too many coffees at work...


Produced in Wales, Based in Bristol

TrueStart Hero Bars - from Office Pantry

Having successfully launched TrueStart instant coffee - allowing anyone to track the exact amount of caffeine you consume on a per cup basis - the next challenge came in providing that same caffeine buzz when you are without a kettle. 

So in 2017, TrueStart launched their new Hero bars - a snack bar containing coffee to sate your caffeine cravings.

What Hero Bars do Office Pantry deliver?

Office Pantry deliver the following Hero bars (43g):

  • Arabica Coffee

  • Coffee and Beetroot

  • Coffee and Cherry

  • Coffee and Peanut Butter

TrueStart Hero Coffee & Peanut Butter - from Office Pantry
TrueStart Hero bar Coffee Arabica - from Office Pantry
TrueStart Hero Bar Coffee & Beetroot - delivery by Office Pantry
TrueStart Hero Coffee & Cherry - by Office Pantry

We deliver these Hero Bars within your office's Office Pantry snack packs. Remember that, as a customer, you get to tailor your snack packs by passing on your feedback and staff preferences.

✓ Gluten Free

✓ Vegan Friendly

✓ British Produced

✓ No Artificial Colours or Flavourings

✓ Source of Protein

✓ Grandmother Approved

✓ Source of Caffeine

✓ Vegetarian Friendly

✓ Tastes Damn Good

Producers: Helena and Simon Hills

Produced in: Wales

TrueStart Up Your Game - with Office Pantry